Principles of marketing (Record no. 680517)

MARC details
000 -LEADER
fixed length control field 00729 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230130b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357055215
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 19th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2023
Place of publication, distribution, etc Noida
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 701
520 ## - SUMMARY, ETC.
Summary, etc "Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Balasubramanian, Sridhar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book-Bank
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0905 26/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0906 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0914 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0918 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0916 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0910 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0917 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0911 11/11/2025 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0912 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0921 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0924 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0925 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0926 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0936 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0930 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0932 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0937 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0938 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0949 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0950 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0942 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0962 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0963 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0948 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0927 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0960 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0915 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0959 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0957 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0958 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0952 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0933 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0945 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0955 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0961 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0956 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0947 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0951 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0954 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0953 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0946 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0907 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0919 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0944 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0908 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0909 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0939 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0941 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0943 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0931 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0940 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0929 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0920 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0913 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0928 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0934 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0923 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0935 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0922 25/08/2023 1049.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 25/08/2023 Shah Book House Pvt. Ltd. 681.85 658.8 KOT SCMSH-BB-0904 26/08/2023 1049.00 Book-Bank