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Principles of marketing

Kotler, Philip

Principles of marketing - 19th ed. - Noida Pearson 2023 - xxii, 701

"Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."

ISBN: 9789357055215

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT

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