Emotional Branding (Record no. 678790)

MARC details
000 -LEADER
fixed length control field 00546nam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230509b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781581150780
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter GOB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gobé, Marc
245 ## - TITLE STATEMENT
Title Emotional Branding
Remainder of title : The New Paradigm For Connecting Brands To People
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Allworth Press
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 319 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation research (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 09/05/2023 Donated By Dr. Meena Ambegaonkar 658.827 GOB SIU-DB-999 09/05/2023 Donated Books