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Emotional Branding

Gobé, Marc

Emotional Branding : The New Paradigm For Connecting Brands To People - New York Allworth Press 2001. - xxxii, 319 p.

ISBN: 9781581150780

Subjects--Topical Terms:
Branding (Marketing)
Motivation research (Marketing)
Consumers' preferences
Brand name products

Dewey Class. No.: 658.827 / GOB

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