A Study on the Impact of Advertising Puffery on the Youth towards Confectionery Products (Record no. 677728)

MARC details
000 -LEADER
fixed length control field 00601nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230320b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Cutter KIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kishor, Punjani Krunal
245 ## - TITLE STATEMENT
Title A Study on the Impact of Advertising Puffery on the Youth towards Confectionery Products
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Pune.
Name of publisher, distributor, etc Symbiosis International ( Deemed University)
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 179 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Puffery
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Confectionery
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mediation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchase Intent
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand Loyalty
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ravi Kumar, V. V. (Research Guide)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Thesis (Phd)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Dissertation Symbiosis International University Central Library Symbiosis International University Central Library Thesis Section 20/03/2023 Symbiosis Center for Research and Innovation (SIU) 0.00 KIS SIU-TH-425 20/03/2023 0.00 Thesis (Phd)