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A Study on the Impact of Advertising Puffery on the Youth towards Confectionery Products

Kishor, Punjani Krunal

A Study on the Impact of Advertising Puffery on the Youth towards Confectionery Products - Pune. Symbiosis International ( Deemed University) 2022. - 179 p.

Subjects--Topical Terms:
Advertising Puffery
Confectionery
Mediation
Purchase Intent

Subjects--Index Terms: Brand Loyalty

Dewey Class. No.: / KIS

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