BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE (Record no. 6730)

MARC details
000 -LEADER
fixed length control field 00704nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 6730
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SENGUPTA, SUBROTO
245 ## - TITLE STATEMENT
Title BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc DELHI
Name of publisher, distributor, etc Tata Mcgraw Hill Publishing Compnay Ltd.
Date of publication, distribution, etc 1990
300 ## - PHYSICAL DESCRIPTION
Extent XIX,299
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 150
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information POPULAR BOOK HOUSE
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source POPULAR BOOK HOUSE1115/91/15.1.91
Additional physical form available note 1115/91/15.1.91
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 14/01/1991 150.00 6730 1 658.827 SEN 6730 SIU-B-6730 03/04/2014 09/02/2013 03/06/2012 Books