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BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE

SENGUPTA, SUBROTO

BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE - DELHI Tata Mcgraw Hill Publishing Compnay Ltd. 1990 - XIX,299

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Subjects--Uniform Titles:
BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827 / 6730

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