Advertising And Promotion: an integrated marketing communications perspective (Record no. 672263)

MARC details
000 -LEADER
fixed length control field 00553aam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211220b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E.
245 ## - TITLE STATEMENT
Title Advertising And Promotion: an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Date of publication, distribution, etc 2022
Name of publisher, distributor, etc Mc Graw Hill Education Private Limited
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 712 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated Marketing Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4937 17/12/2021 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4938 02/02/2024 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4939 10/08/2023 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4940 13/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4941 22/11/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4942 14/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4943 13/07/2023 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4944 27/05/2023 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4945 13/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4946 17/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4947 06/09/2023 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4948 14/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4949 22/11/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4950 13/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4951 09/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4952 29/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4953 21/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4954 13/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4955 13/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4956 26/07/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4957 20/05/2023 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4958 13/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4959 26/06/2024 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4960 26/11/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4961 14/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4962 05/05/2023 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4963 22/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4964 09/12/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4965 21/11/2022 995.00 Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 17/12/2021 314 681.57 659.1 BEL SIUNG-B-4966 22/11/2023 995.00 Books