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Advertising And Promotion: an integrated marketing communications perspective

Belch George E.

Advertising And Promotion: an integrated marketing communications perspective - 12th ed. - Chennai Mc Graw Hill Education Private Limited 2022 - xxxi, 712 p.

ISBN: 9789354600807

Subjects--Topical Terms:
Integrated Marketing Communication

Dewey Class. No.: 659.1 / BEL

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