A practitioner's guide to account-based marketing : (Record no. 654568)

MARC details
000 -LEADER
fixed length control field 00729cam a2200205 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170123s2017 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749479893 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804/BUR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burgess, Bev,
245 12 - TITLE STATEMENT
Title A practitioner's guide to account-based marketing :
Remainder of title accelerating growth in strategic accounts /
Statement of responsibility, etc Bev Burgess, Dave Munn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Great Britain
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xx, 265 pages ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Key accounts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling
General subdivision Key accounts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Munn, Dave,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar General Stacks 22/01/2020 259 2017.40 658.804/BUR SCMSUGV-B-14928 22/01/2020 2882.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar General Stacks 22/01/2020 259 2017.40 658.804/BUR SCMSUGV-B-14929 22/01/2020 2882.00 Books