A practitioner's guide to account-based marketing :

Burgess, Bev,

A practitioner's guide to account-based marketing : accelerating growth in strategic accounts / Bev Burgess, Dave Munn. - Great Britain Kogan Page 2017 - xx, 265 pages ; 24 cm

Includes bibliographical references and index.

9780749479893 (alk. paper)


Marketing--Key accounts.
Selling--Key accounts.
Relationship marketing.
Industrial marketing--Management.

658.804/BUR