Aaker on branding : (Record no. 624006)

MARC details
000 -LEADER
fixed length control field 00549cam a2200169 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150603t20152014ii b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351503903
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/AAK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Aaker on branding :
Remainder of title 20 principles that drive success /
Statement of responsibility, etc David Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publication
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 235 pages ;
Dimensions 22 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar General Stacks 11/02/2019 259 346.50 658.827/AAK SCMSUGV-B-14272 09/02/2019 495.00 Books
    Dewey Decimal Classification     Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar General Stacks 11/02/2019 259 346.50 658.827/AAK SCMSUGV-B-14273 29/05/2025 495.00 Books
    Dewey Decimal Classification     Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar General Stacks 21/01/2020 259 381.50 658.827 42572 SCMSUGV-B-14887 21/01/2020 545.00 Books
    Dewey Decimal Classification     Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar General Stacks 21/01/2020 259 381.50 658.827 42572 SCMSUGV-B-14888 21/01/2020 545.00 Books