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Aaker on branding :

Aaker, David A.

Aaker on branding : 20 principles that drive success / David Aaker. - New Delhi Sage Publication 2015 - xiv, 235 pages ; 22 cm

Includes bibliographical references and index.

ISBN: 9789351503903

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

Dewey Class. No.: 658.827/AAK

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