Political marketing / Vol. 1, Political marketing: concepts and theories (Record no. 597726)

MARC details
000 -LEADER
fixed length control field 00735cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100617s2011 caua b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849207843
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 320.0688
Cutter BAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baines Paul R.
245 00 - TITLE STATEMENT
Title Political marketing / Vol. 1, Political marketing: concepts and theories
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc SAGE
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent ix, 320 p; 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc 'Political marketing has developed in parallel with commercial marketing through the course of the 20th century. This collection draws together the most influential writings over each phase of its development'
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Campaign management Marketing Aspect
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political aspects
General subdivision Politics and Government Propaganda
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/02/2017 Shah Book House 12113.75 320.0688 BAI SIBMH-B-7672 03/08/2023 Books
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/02/2017 Shah Book House   320.0688 SIBMH-B-7673 03/02/2018 Books
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/02/2017 Shah Book House   320.0688 SIBMH-B-7674 03/02/2018 Books