Political marketing / Vol. 1, Political marketing: concepts and theories
Baines Paul R.
Political marketing / Vol. 1, Political marketing: concepts and theories - London SAGE 2011 - ix, 320 p; 24 cm.
'Political marketing has developed in parallel with commercial marketing through the course of the 20th century. This collection draws together the most influential writings over each phase of its development'
9781849207843
Campaign management Marketing Aspect
Political aspects --Politics and Government Propaganda
320.0688 / BAI
Political marketing / Vol. 1, Political marketing: concepts and theories - London SAGE 2011 - ix, 320 p; 24 cm.
'Political marketing has developed in parallel with commercial marketing through the course of the 20th century. This collection draws together the most influential writings over each phase of its development'
9781849207843
Campaign management Marketing Aspect
Political aspects --Politics and Government Propaganda
320.0688 / BAI
