Case studies on new age marketing (Record no. 587363)

MARC details
000 -LEADER
fixed length control field 01041nam a2200325 a 4500
001 - CONTROL NUMBER
control field 000011802720
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170519124357.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950718s1995 enka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131404897
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750620110 (pbk) :
040 ## - CATALOGING SOURCE
Original cataloging agency BNB
Modifying agency SIU VC Office
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827/MAL
Item number 177
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/MAL
Edition number 20
Item number 177
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nusrath Jahan Maldar
245 10 - TITLE STATEMENT
Title Case studies on new age marketing
Statement of responsibility, etc Nusrath Jahan Maldar
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad
Name of publisher, distributor, etc Icfai Books,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 214 p. :
Other physical details ill. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Source of price type code US $35
366 ## - TRADE AVAILABILITY INFORMATION
Source of availability status code SIU VC Office
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing series.
Name of part/section of a work Student.
500 ## - GENERAL NOTE
General note Previous ed. published as: Mini cases in marketing. 1990.
500 ## - GENERAL NOTE
General note "Published on behalf of the Chartered Institute of Marketing".
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Massingham, Lester.
Title of a work Mini cases in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
Dates associated with a name 1938-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 19/05/2017 SIU VC Office 0.00 1 658.827/MAL 177 SIU-DB-177 26/08/2022 29/07/2022 19/05/2017 Donated Books