Case studies on new age marketing

Nusrath Jahan Maldar

Case studies on new age marketing Nusrath Jahan Maldar - 2nd ed. - Hyderabad Icfai Books, 2008 - 214 p. : ill. ; 24 cm. - Marketing series. Student. .

Previous ed. published as: Mini cases in marketing. 1990. "Published on behalf of the Chartered Institute of Marketing".

8131404897 0750620110 (pbk) :


Marketing--Case studies.

658.827/MAL / 177

658.827/MAL / 177