Social Marketing in India (Record no. 581491)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-321-1357-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 361.00688
Cutter SID-B-10870
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sameer Deshpande
245 ## - TITLE STATEMENT
Title Social Marketing in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Response
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 400p.
365 ## - TRADE PRICE
Price amount 595.00
520 ## - SUMMARY, ETC.
Summary, etc The book, an adaptation of Nancy Lee and Philip Kotler's highly successful book Social Marketing - Influencing Behaviors for Good 4th Edition is structured around the ten-step marketing planning process that trains and encourages social change managers to undertake a systematic and comprehensive approach to behavior change rather than jumping to the stage of producing just ads. The book illustrates these steps and related concepts through numerous examples that are of high quality and diverse contexts, It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place, The book will convince readers that social marketing is not just about producing posters or distributing condoms, it can do much more Through these discussions, the book proposes new ways to address old problems in sum, if you want to learn how to fix India's problems, this book is for you.<br/>Table of Contents -<br/><br/>I - Understanding Socail Marketing<br/>Defining Social Marketing<br/>10 Steps in the Strategic Marketing Planning Process<br/>16 Tips for Success<br/>II - Analyzing the Socail Marketing Environment<br/>Determining Research Needs and Options<br/>Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis<br/>III - Selecting Target Audiences, Objectives and Goals<br/>Segmenting, Evaluating and Selecting Target Audiences<br/>Setting Behavior Objectives and Goals<br/>Identifying Barriers, Benefits, the Competition and Influential Others<br/>IV - Developing Social Marketing Strategies<br/>Crafting a Desired Positioning<br/>Product - Creating a Product Platform<br/>Price - Determining Monetary and Nonmonetary Incentives and Disincentives<br/>Place - Making Access Convenient and Pleasant<br/>Promotion - Deciding on Messages, Messengers and Creative Strategies<br/>Promotion - Selecting Communication Channels<br/>V - Managing Social Marketing Programs<br/>Developing a Plan for Monitoring and Evaluation<br/>Establishing Budgets and Finding Funding<br/>Creating an Implementation Plan and Sustaining Behavior<br/>Epilogu<br/>Appendix - Social Marketing Planning<br/>Worksheets<br/>Name Index<br/>Subject Index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type
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Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
          Symbiosis Institute of Design Symbiosis Institute of Design On Display 2016-12-13 361.00688 SID-B-10870 SID-B-10870 2016-12-13 595.00 Books