MARC details
| 000 -LEADER |
| fixed length control field |
01345nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781578515141 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.514 |
| Cutter |
GAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Gawer, Annabelle |
| 245 ## - TITLE STATEMENT |
| Title |
Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Name of publisher, distributor, etc |
Harvard Business School Press, |
| Place of publication, distribution, etc |
Boston, Mass., |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xiv, 305 pages: illustrations; 24 cm. |
| 520 ## - SUMMARY, ETC. |
| Summary, etc |
"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Technological innovations Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Computers |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Cusumano, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |