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Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation

By: Contributor(s): Material type: TextTextPublication details: Harvard Business School Press, Boston, Mass., 2002.Description: xiv, 305 pages: illustrations; 24 cmISBN:
  • 9781578515141
Subject(s): DDC classification:
  • 658.514 GAW
Summary: "In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Book 658.514 GAW (Browse shelf(Opens below)) Available SIBMH-B-6722

"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."

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