ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS (Record no. 573387)

MARC details
000 -LEADER
fixed length control field 00566nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520151143.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160613b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-315-2824-2
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SHI/AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP TERENCE A / ANDREWS J CRAIG
245 ## - TITLE STATEMENT
Title ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc DELHI
Name of publisher, distributor, etc CENGAGE LEARNING
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 729
365 ## - TRADE PRICE
Price amount 699/-
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING ADVERTISING (G - 5)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out Total Renewals Shelving location
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016   658.802 SHI/AND SIIB-B-14999 13/06/2016 13/06/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016 1 658.802 SHI/AND SIIB-B-15000 18/09/2023 13/06/2016 Books 11/09/2023    
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016   658.802 SHI/AND SIIB-B-15001 13/06/2016 13/06/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016   658.802 SHI/AND SIIB-B-15002 13/06/2016 13/06/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016 2 658.802 SHI/AND SIIB-B-15003 23/08/2022 13/06/2016 Books 16/08/2022    
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016   658.802 SHI/AND SIIB-B-15004 13/06/2016 13/06/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016 1 658.802 SHI/AND SIIB-B-15005 25/07/2016 13/06/2016 Books 07/07/2016 1  
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016   658.802 SHI/AND SIIB-B-15006 13/06/2016 13/06/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016   658.802 SHI/AND SIIB-B-15007 13/06/2016 13/06/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 11/02/2016 THE FORWARD BOOK 699.00 7673/DT.09/02/2016 2 658.802 SHI/AND SIIB-B-15008 05/12/2016 13/06/2016 Books 29/11/2016    
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15592 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15593 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15594 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15595 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15596 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15597 13/08/2024 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017 1 658.8 SIIB-B-15598 20/11/2017 07/02/2017 Books 13/11/2017   General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15599 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15600 07/02/2017 07/02/2017 Books     General Stacks
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 27/01/2017 Forward 725.00 8322/18.01.2017   658.8 SIIB-B-15601 07/02/2017 07/02/2017 Books     General Stacks