ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

SHIMP TERENCE A / ANDREWS J CRAIG

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS - 9th - DELHI CENGAGE LEARNING 2013 - 729

978-81-315-2824-2


MARKETING ADVERTISING (G - 5)

658.802 SHI/AND