Advertising, Promotion, and other aspects of Integrated Marketing Communications (Record no. 565560)

MARC details
000 -LEADER
fixed length control field 00505nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160125b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-315-2824-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/SHI
Cutter SCMSUGV-B-12610
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp Terence A.
245 ## - TITLE STATEMENT
Title Advertising, Promotion, and other aspects of Integrated Marketing Communications
Statement of responsibility, etc Andrews J. Craig
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Cengage Learning India Private Limited
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 729
365 ## - TRADE PRICE
Price amount Rs.699/-
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
General subdivision Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12610 SCMSUGV-B-12610 11/04/2017 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12611 SCMSUGV-B-12611 25/04/2019 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12612 SCMSUGV-B-12612 25/04/2023 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12613 SCMSUGV-B-12613 27/04/2023 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12614 SCMSUGV-B-12614 25/04/2023 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12615 SCMSUGV-B-12615 27/04/2023 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12616 SCMSUGV-B-12616 22/02/2024 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12617 SCMSUGV-B-12617 11/02/2020 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12618 SCMSUGV-B-12618 09/04/2019 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 25/01/2016 659.1/SHI 12619 SCMSUGV-B-12619 25/04/2023 Books