Advertising, Promotion, and other aspects of Integrated Marketing Communications
Shimp Terence A.
Advertising, Promotion, and other aspects of Integrated Marketing Communications Andrews J. Craig - Delhi Cengage Learning India Private Limited 2013 - xxii, 729
978-81-315-2824-2
--Advertising
659.1/SHI / SCMSUGV-B-12610
Advertising, Promotion, and other aspects of Integrated Marketing Communications Andrews J. Craig - Delhi Cengage Learning India Private Limited 2013 - xxii, 729
978-81-315-2824-2
--Advertising
659.1/SHI / SCMSUGV-B-12610
