Global Marketing and Advertising: (Record no. 558196)

MARC details
000 -LEADER
fixed length control field 00576cam a2200193 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130429s2014 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257174
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter MOO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke de.
245 10 - TITLE STATEMENT
Title Global Marketing and Advertising:
Remainder of title understanding cultural paradoxes
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles, LA
Name of publisher, distributor, etc SAGE Publications
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xx,395 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Reference Symbiosis International University Central Library Symbiosis International University Central Library 30/09/2015 Maharashtra Book Centre, Mumbai. Invoice No.48 5368.00 658.802 MOO SIU-B-41558 16/11/2015 5368.00 Books