Global Marketing and Advertising: (Record no. 558196)
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000 -LEADER | |
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fixed length control field | 00576cam a2200193 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130429s2014 caua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781452257174 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Cutter | MOO |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mooij, Marieke de. |
245 10 - TITLE STATEMENT | |
Title | Global Marketing and Advertising: |
Remainder of title | understanding cultural paradoxes |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Los Angeles, LA |
Name of publisher, distributor, etc | SAGE Publications |
Date of publication, distribution, etc | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx,395 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Target marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 30/09/2015 | Maharashtra Book Centre, Mumbai. Invoice No.48 | 5368.00 | 658.802 MOO | SIU-B-41558 | 16/11/2015 | 5368.00 | Books |