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Global Marketing and Advertising:

Mooij, Marieke de.

Global Marketing and Advertising: understanding cultural paradoxes - 4th ed. - Los Angeles, LA SAGE Publications 2014 - xx,395 p.

Includes bibliographical references and index.

ISBN: 9781452257174

Subjects--Topical Terms:
Target marketing
Advertising
Consumer behavior

Dewey Class. No.: 658.802 / MOO

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