Affinity : (Record no. 351490)

MARC details
000 -LEADER
fixed length control field 00966cam a2200361 a 4500
001 - CONTROL NUMBER
control field 8218392
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250604134341.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100708s2010 onc 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788129118820
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1552788911
024 ## - OTHER STANDARD IDENTIFIER
Standard number or code 40018579421
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)648386428
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn648386428
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)8218392
040 ## - CATALOGING SOURCE
Original cataloging agency NLC
Transcribing agency NLC
Modifying agency YDXCP
-- NNC
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .A87 2010
055 #0 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA
Classification number HF5415.1255
Item number A87 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GOL
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aster, Howard.
245 10 - TITLE STATEMENT
Title Affinity :
Remainder of title Beyond branding
Statement of responsibility, etc Howard Aster and Martin Goldfarb.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Toronto :
Name of publisher, distributor, etc McArthur,
Date of publication, distribution, etc c2010.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1009
300 ## - PHYSICAL DESCRIPTION
Extent 300 p. ;
Dimensions 20 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Affiliation (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Culture.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Goldfarb, Martin.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20101223
b (OCLC) c
c (OCLC) dc21
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library Book Cart 27/05/2015 Rupa Publications India Pvt Ltd 250.00 2 658.827 GOL SIU-B-49443 22/12/2018 05/12/2018 27/05/2015 Books