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Affinity :

Aster, Howard.

Affinity : Beyond branding Howard Aster and Martin Goldfarb. - Toronto : McArthur, c2010. - 300 p. ; 20 cm.

ISBN: 9788129118820 1552788911

Standard No.: 40018579421

Subjects--Topical Terms:
Branding (Marketing)
Social marketing.
Affiliation (Psychology)
Culture.

LC Class. No.: HF5415.1255 / .A87 2010

Dewey Class. No.: 658.827 GOL

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