Multicultural marketing : an introduction (Record no. 342917)

MARC details
000 -LEADER
fixed length control field 00674nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150407s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131404638
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 305.800
Cutter SRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sreedhar, G .V. S.
245 ## - TITLE STATEMENT
Title Multicultural marketing : an introduction
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc ICFAI University Press,
Place of publication, distribution, etc Hyderabad,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 201 pages: illustrations; 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entreprises multinationales India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Decision making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Minority consumers
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam book centre 250.00 305.800 SREE SIBMH-B-189 11/07/2023 Books