Multicultural marketing : an introduction

Sreedhar, G .V. S.

Multicultural marketing : an introduction - Hyderabad, ICFAI University Press, 2006. - xi, 201 pages: illustrations; 23 cm.

9788131404638


Entreprises multinationales India
International business enterprises
International business enterprises India
Market segmentation
Marketing Decision making
Minority consumers

305.800 / SRE