Campaign Planner for Promotion and IMC (Record no. 33553)

MARC details
000 -LEADER
fixed length control field 00606nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324151978
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Cutter SAY
Classification number 658.113
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sayre, Shay
245 ## - TITLE STATEMENT
Title Campaign Planner for Promotion and IMC
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc South Western-Thomson learning
Place of publication, distribution, etc Australia ; United States
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent iv, 172 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns -- Problems, exercises, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion -- Problems, exercises, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing -- Problems, exercises, etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 01/01/2002 Data Entry Backlog 0.00 659.113 SAY SIU-B-33263 23/02/2015 0.00 Books
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 31/12/2002 Data Entry Backlog 1219.00 659.113 SAY SIU-B-33463 15/12/2020 1219.00 Books