Campaign Planner for Promotion and IMC
Sayre, Shay
Campaign Planner for Promotion and IMC - 2nd ed. - Australia ; United States South Western-Thomson learning 2002 - iv, 172 p.
9780324151978
Advertising campaigns -- Problems, exercises, etc.
Sales promotion -- Problems, exercises, etc.
Communication in marketing -- Problems, exercises, etc.
658.113 / SAY
Campaign Planner for Promotion and IMC - 2nd ed. - Australia ; United States South Western-Thomson learning 2002 - iv, 172 p.
9780324151978
Advertising campaigns -- Problems, exercises, etc.
Sales promotion -- Problems, exercises, etc.
Communication in marketing -- Problems, exercises, etc.
658.113 / SAY
