The Global Brand: How to Creat and develop Lasting Brand Value in the world market (Record no. 31585)

MARC details
000 -LEADER
fixed length control field 00694nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hollis Nigel
245 ## - TITLE STATEMENT
Title The Global Brand: How to Creat and develop Lasting Brand Value in the world market
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc new York
Name of publisher, distributor, etc Palgrave/Macmillan
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xvii,254
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 1022
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 20
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Popular Book House337
Additional physical form available note 337
536 ## - FUNDING INFORMATION NOTE
Text of note Books
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title The Global Brand: How to Creat and develop Lasting Brand Value in the world market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title The Global Brand: How to Creat and develop Lasting Brand Value in the world market
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of acquisition Date checked out
      Not For Loan Symbiosis International University Central Library Symbiosis International University Central Library 31/01/2009 1277.00 6339     658.827 HOL 6339 SIU-B-31295 01/11/2017 03/06/2012 Books    
        Symbiosis International University Central Library Symbiosis International University Central Library   1277.44 35693   2 658.827 HOL 35693 SIU-B-35693 01/08/2022 03/06/2012 Books Systems Sales. Pune 15/07/2022
        Symbiosis International University Central Library Symbiosis International University Central Library 12/11/2009 1227.54 36264     658.827 HOL 36264 SIU-B-36264 03/04/2014 03/06/2012 Books System Sales ,Pune