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The Global Brand: How to Creat and develop Lasting Brand Value in the world market

Hollis Nigel

The Global Brand: How to Creat and develop Lasting Brand Value in the world market - new York Palgrave/Macmillan 2008 - xvii,254

Subjects--Uniform Titles:
The Global Brand: How to Creat and develop Lasting Brand Value in the world market

Subjects--Topical Terms:
Branding

Dewey Class. No.: 658.827

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