MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01234nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141224b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781592537662 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Cutter |
SID-B-8044 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Steven Heller , Mirko Ilic |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Rockport Publishers |
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
224p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
2400.00 |
| Unit of pricing |
1 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
his revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior |
| 730 ## - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
