Integrated Advertising, Promotion and Marketing Communications (Record no. 246464)

MARC details
000 -LEADER
fixed length control field 00582nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140618b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-325-1837-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 / CLO
Cutter 11336
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow Kenneth E
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion and Marketing Communications
Remainder of title Baack Donald E.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 4, 455
365 ## - TRADE PRICE
Price amount Rs.685/-
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
General subdivision Sales Promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Shelving location
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 18/06/2014 658.82 / CLO 11336 SCMSUGV-B-11336 18/06/2014 Books  
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/08/2015 658.82 / CLO 12309 SCMSUGV-B-12309 15/04/2019 Books  
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/08/2015 658.82 / CLO 12310 SCMSUGV-B-12310 14/12/2018 Books Book Cart
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/08/2015 658.82 / CLO 12311 SCMSUGV-B-12311 09/04/2019 Books Book Cart
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/08/2015 658.82 / CLO 12312 SCMSUGV-B-12312 09/04/2019 Books Book Cart
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/08/2015 658.82 / CLO 12313 SCMSUGV-B-12313 28/01/2021 Books Book Cart