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Integrated Advertising, Promotion and Marketing Communications

Clow Kenneth E

Integrated Advertising, Promotion and Marketing Communications Baack Donald E. - Noida Pearson Education 2014 - 4, 455

ISBN: 978-93-325-1837-7

Subjects--Chronological Terms: --Sales Promotion

Dewey Class. No.: 658.82 / CLO / 11336

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