Legends in marketing (Record no. 246356)

MARC details
000 -LEADER
fixed length control field 00988nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140605b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-321-0519-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 / ACH
Cutter 11283
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Legends in marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc SAGE Publications India Pvt. Ltd.
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent lxv, 351
365 ## - TRADE PRICE
Price amount Rs.49,900/- for 9 Vol. Set.
500 ## - GENERAL NOTE
General note Set of Vol. 9
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Vol.1 : Marketing Theory and Orientations <br/>Vol.2 : Analytical Marketing<br/>Vol.3 : Creating and Managing the Product Mix<br/>Vol.4 : Improving the Role and Practice of Marketing<br/>Vol.5 : Strategic Marketing<br/>Vol.6 : Globalization and International Marketing Competition<br/>Vol.7 : Marketing in the New Economy<br/>Vol.8 : Broadening the Concept and Applications of Marketing<br/>Vol.9 : The Social and Ethical Side of Marketing
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N. Series Ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Call number suffix 658.8 KOT/LEG 11283
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / ACH 11283 SCMSUGV-B-11283 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / BLA 11284 SCMSUGV-B-11284 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / SHA 11285 SCMSUGV-B-11285 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / AMB 11286 SCMSUGV-B-11286 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / URB 11287 SCMSUGV-B-11287 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / CZI 11288 SCMSUGV-B-11288 05/06/2014 Books
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / DUP 11289 SCMSUGV-B-11289 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / WIL 11290 SCMSUGV-B-11290 05/06/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 05/06/2014 658.8 / BLO 11291 SCMSUGV-B-11291 05/06/2014 Books