Legends in marketing

Kotler, Philip

Legends in marketing - New Delhi SAGE Publications India Pvt. Ltd. 2012 - lxv, 351

Set of Vol. 9

Vol.1 : Marketing Theory and Orientations
Vol.2 : Analytical Marketing
Vol.3 : Creating and Managing the Product Mix
Vol.4 : Improving the Role and Practice of Marketing
Vol.5 : Strategic Marketing
Vol.6 : Globalization and International Marketing Competition
Vol.7 : Marketing in the New Economy
Vol.8 : Broadening the Concept and Applications of Marketing
Vol.9 : The Social and Ethical Side of Marketing

978-81-321-0519-0

--Marketing


Marketing

658.8 / ACH / 11283