Social Customer : (Record no. 241173)

MARC details
000 -LEADER
fixed length control field 00499nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071759182
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Cutter MET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Metz, Adam
245 ## - TITLE STATEMENT
Title Social Customer :
Remainder of title how brands can use social CRM to acquire monetize and retain fans friends and followers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 279 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development General 28/08/2012 1170.40 658.812 MET SCMHRD-B-24277 02/04/2021 Books