Branded entertainment : (Record no. 239607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749451516 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 791.406 88 |
| Cutter | LEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehu Jean Marc |
| 245 ## - TITLE STATEMENT | |
| Title | Branded entertainment : |
| Remainder of title | product placement and brand strategy in the entertainment business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan page |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 03/12/2010 | 395.00 | 658.827 | SCMC-B-2379 | 27/09/2022 | Books | Krishna | ||||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 04/09/2007 | 335.75 | 791.406 8 LEH | SCMHRD-B-17204 | 25/02/2014 | Books | |||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 22/05/2010 | 335.75 | 791.406 88 LEH | SCMHRD-B-19916 | 25/09/2019 | Books | |||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 31/07/2013 | 316.00 | 791.406 8 LEH | SCMHRD-B-24711 | 10/07/2024 | Books |
