Branded entertainment :
Lehu Jean Marc
Branded entertainment : product placement and brand strategy in the entertainment business - New Delhi Kogan page 2007 - 266 p.
9780749451516
Brand management
791.406 88 / LEH
Branded entertainment : product placement and brand strategy in the entertainment business - New Delhi Kogan page 2007 - 266 p.
9780749451516
Brand management
791.406 88 / LEH