In search of stupidity : over 20 years of high tech marketing disasters (Record no. 236739)

MARC details
000 -LEADER
fixed length control field 00414nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1590591046
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.470 04
Cutter CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chapman Merrill R
245 ## - TITLE STATEMENT
Title In search of stupidity : over 20 years of high tech marketing disasters
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Ai press
Place of publication, distribution, etc Canada
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 252 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 08/10/2003 1218.00 338.470 04 CHA SCMHRD-B-12052 25/02/2014 Books