In search of stupidity : over 20 years of high tech marketing disasters
Chapman Merrill R
In search of stupidity : over 20 years of high tech marketing disasters - Canada Ai press 2003 - 252 p.
1590591046
Marketing management
338.470 04 / CHA
In search of stupidity : over 20 years of high tech marketing disasters - Canada Ai press 2003 - 252 p.
1590591046
Marketing management
338.470 04 / CHA