Marketing ROI : the path to campaign customer and corporate profitability (Record no. 236420)

MARC details
000 -LEADER
fixed length control field 00497nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071413633
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.155
Cutter LEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lenskold, James D.
245 ## - TITLE STATEMENT
Title Marketing ROI : the path to campaign customer and corporate profitability
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 268 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Capital Investments
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rate of Return
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Financial Managementr
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 30/08/2003 1950.00 658.155 LEN SCMHRD-B-11537 25/02/2014 Books