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Marketing ROI : the path to campaign customer and corporate profitability

Lenskold, James D.

Marketing ROI : the path to campaign customer and corporate profitability - New York McGraw Hill 2003 - xiv, 268 p.

ISBN: 9780071413633

Subjects--Topical Terms:
Capital Investments
Rate of Return
Financial Managementr

Dewey Class. No.: 658.155 / LEN

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