SERVICES MARKETING (Record no. 219674)

MARC details
000 -LEADER
fixed length control field 01225nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9.78935E+12
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 VEN/RAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VENUGOPAL,VASANTI
245 ## - TITLE STATEMENT
Title SERVICES MARKETING
250 ## - EDITION STATEMENT
Edition statement 12th Reprint
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc HIMALAYA PUBLISHING HOUSE
Place of publication, distribution, etc MUMBAI
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 323
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note SERVICES MARKETING
520 ## - SUMMARY, ETC.
Summary, etc The service sector plays a vital role in an economy and in shaping its future.The service sector is becoming the primary source of wealth, trade and growth throughout the developed world.Deregulation of services and the application of new technologies are presenting considerable challenge to service companies. Banks, insurance companies, airlines, telecommunications, tourism, as well as professional service firms such as accountants and consultants need new approaches to address the challenge. This book have developed theme from various sources and organized them in an identifiable pattern to enable reader to grasp the concepts,challenges and competitive issues of marketing services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT,MARKETING,SERVICES MARKETING,STRATEGIC PLANNING, MARKETING SERVICES,
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 1 658.8 VEN/RAG SICSR-B-17763 27/03/2017 06/03/2017 30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 3 658.8 VEN/RAG SICSR-B-17764 21/12/2023 20/12/2023 30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 2 658.8 VEN/RAG SICSR-B-17765 26/03/2018 29/01/2018 30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 1 658.8 VEN/RAG SICSR-B-17766 27/07/2018 12/07/2018 30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 1 658.8 VEN/RAG SICSR-B-17767 09/02/2017 24/01/2017 30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75   658.8 VEN/RAG SICSR-B-17768 06/05/2014   30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 1 658.8 VEN/RAG SICSR-B-17769 13/07/2019 29/06/2019 30/01/2014 Books
        Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research 29/11/2012 233.75 1 658.8 VEN/RAG SICSR-B-17770 23/08/2025 10/07/2025 30/01/2014 Books