SERVICES MARKETING
VENUGOPAL,VASANTI
SERVICES MARKETING - 12th Reprint - MUMBAI HIMALAYA PUBLISHING HOUSE 2001 - 323
SERVICES MARKETING
The service sector plays a vital role in an economy and in shaping its future.The service sector is becoming the primary source of wealth, trade and growth throughout the developed world.Deregulation of services and the application of new technologies are presenting considerable challenge to service companies. Banks, insurance companies, airlines, telecommunications, tourism, as well as professional service firms such as accountants and consultants need new approaches to address the challenge. This book have developed theme from various sources and organized them in an identifiable pattern to enable reader to grasp the concepts,challenges and competitive issues of marketing services
9.78935E+12
MANAGEMENT,MARKETING,SERVICES MARKETING,STRATEGIC PLANNING, MARKETING SERVICES,
658.8 VEN/RAG
SERVICES MARKETING - 12th Reprint - MUMBAI HIMALAYA PUBLISHING HOUSE 2001 - 323
SERVICES MARKETING
The service sector plays a vital role in an economy and in shaping its future.The service sector is becoming the primary source of wealth, trade and growth throughout the developed world.Deregulation of services and the application of new technologies are presenting considerable challenge to service companies. Banks, insurance companies, airlines, telecommunications, tourism, as well as professional service firms such as accountants and consultants need new approaches to address the challenge. This book have developed theme from various sources and organized them in an identifiable pattern to enable reader to grasp the concepts,challenges and competitive issues of marketing services
9.78935E+12
MANAGEMENT,MARKETING,SERVICES MARKETING,STRATEGIC PLANNING, MARKETING SERVICES,
658.8 VEN/RAG
