Marketing : (Record no. 167209)

MARC details
000 -LEADER
fixed length control field 00575cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2011 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136102434
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter ARM.M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 541 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- IM635/12/02/2013
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida Reference 31/12/2013 Variety Books Publishers Distibutors, New Delhi 192.00 658.8 ARM.M SLSN-B-3927 01/03/2024 Books